Redken: professional hair care, shampoo, color

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Redken égérie 2017

INSPIRATION. FASHION. INNOVATION.

Founded in 1960 by a dynamic, entrepreneurial American actress, Paula Kent, and her hairdresser, Jheri Redding (thus the name "REDKEN"), Redken's foundation is still based on extensive scientific knowledge and the belief in, and support of, the expertise of the salon professional. Redken is committed to help every salon professional "learn, earn and live better" and supports this goal not only with innovative products, but also with the inspiration provided by an industry-leading platform of education programs.

In 1993, L'Oréal purchased Redken and moved the company to 5th Avenue NYC, where the brand developed a strong presence backstage with top designers at Fashion Week. Today, Redken is known as a trendsetting urban brand and is a global leader in professional haircare products and services. The company is fueled by talented people, strong partnerships with the best hairdressers, and superior Research and Innovation.

Star products:

Haircolor: Shades EQ, Color Fusion, Chromatics, Blonde Idol, City Beats
Haircare: All Soft, Color Extend, Color Extend Magnetics, Extreme, Frizz Dismiss
Styling: Pillow Proof Blow Dry, Rewind 06, Guts 10, Quick Dry 18, Control Addict 28

Redken products are available in professional beauty salons in over 50 countries.

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